Motivational Speakers in South Africa show you that The World is Changing
Motivational Speakers show you that The World is Changing
When I walk around, at shopping centres, as one of the top motivational speakers in South Africa, I see a number of significant changes to the way we do things, going on all around me. The book stores, which used to be cram packed with people, browsing books and magazines, is now almost empty. They have become like ghost towns, with book shelves filled with relics of a time passed by. The books are just sitting there on the shelves, a legacy to things that once were.
Where do you buy your books?
People no longer go to the mall to buy books; they rather go online in the comfort of their own home and buy their books at the click of a button, from a virtual store. It is far easier and way more convenient to browse through all the various options available, whilst sitting in front of your computer. In the past buying a book was an event and constituted an outing. People would visit book stores, where they stood for, sometimes hours at a time, in front of the book shelves, looking at the spines of books, until a title or cover caught their attention. I believe that book stores as we knew them in the past, are ancient history, a relic of the past.
When last did you rent a video?
The same is true for video rental stores. Whenever I drive by the video store on the way to visit my mom in Primrose, the lonely store attendant sits very bored, staring out into the car park. Everyone just walks by the store, seldom even glancing in, to see what is on offer. The ease of lending movies online, where you do not need to worry about returning the movie, has made the video industry obsolete.
When last did you buy a Music CD?
Have you walked past one of those music stores, which were always brimming with people, browsing, looking for the latest music release? They too have become white elephants, with shelves packed with music CD’s and videos; no one will ever buy, listen to, or watch. It has now become so easy to download music via your mobile device, at a fraction of the cost of buying CD’s, that no one even visits music stores any longer. Music stores are really old school and will gradually disappear altogether, unless they innovate and re-invent themselves, very soon.
Where do you do your banking?
Who would have thought that a huge, old banking institution like First National Bank, would have their logo outside a computer store in Eastgate shopping centre. Well imagine my surprise a few years back, when FNB, one of the oldest and largest banks in South Africa, opened a computer store in Eastgate. According to Apple computers, FNB, is the largest seller of their computer products. Who would have believed that was even possible, a few years back?
Look around your world
I have only mentioned a few examples of massive changes in my world over the past few years. There are other major and more subtle changes going on all the time. People no longer engage in open conversation anymore, they seem to prefer texting or other electronic methods of communicating with each other. Social media has also put a whole new spin on the way we can tell the world about our lives. Reality TV has grown into a multi-Billion Dollar industry, where people become obsessed with other people’s lives, at the expense of their own success etc. The list goes on and on. What do you see changing in your world?
Explore your world
When last did you take the time to step away from all the noise going on all around you and taken the time to observe all the changes going on in your world?
Ask yourself these few crucial questions:
- Are there changes going on, in and around your own industry, which you are not aware of?
- Are you involved in an industry, where there is major negative change going on and where you may be oblivious to the threats these changes pose to your businesses survival?
- Are there any positive changes happening right before your eyes, but you are not taking advantage of them, for the benefit of yourself or your business, because you have not bothered to look?
- Are there any new technologies, which may be either beneficial or detrimental to you or your business?
Secrets to Successful Innovation
Explore your world, see the changes and instead of throwing your arms into the air in despair. Rather ask a better question like, “How can I take advantage of all these changes, to my advantage”? If other people are able to take advantage of change on innovate to their advantage, then why not you? Think of things that do not yet exist and ask “WHY NOT”
Every successful product or service which exists today or will exist tomorrow, started out, as only a spark of electrical energy in someone’s head. A someone, just like you, who was completely committed to and believed in the potential success of their product or service. Ed Lowe, the inventor of the cat litter, single headedly invented a completely new industry, because there were changes in his industry, which left him with tons of unsold clay, so he decided to say “WHY NOT” and he changed his world completely.
When changes happen in your world, it does not mean the end. It often just means that you need to break free from your self-imposed comfort zone open your mind, so that you can see. If the book stores, video shops and music stores wake-up in time, they can turn things around. It will not be easy, but with some really innovative thinking, they can not only save their businesses, but even grow them.
There are already moves afoot, where you can hire videos for seven days, at a very reasonable fee. These are then sent to your door and then returned at the local petrol station. Great innovative idea, only time will tell if it will work though. I take my hat off to the person, who thought of this innovation. Some book stores have included coffee shops to encourage people to visit and buy books. I hope this works out for them.
Innovate – Keep it simple
In the past, programming a VCR was so complicated that no-one ever bothered. There is no need today to program your DVR, it is a really simple process. When innovating, the secret to success is simplification. The easier you can make it, for example having the ability to download books immediately online, rather than standing for hours browsing the shelves in a book store, downloading music straight onto your mobile device, rather than visiting a music store etc. the more likely you are to succeed with any innovation.
Learn to have an open and exploring mind, all the time. See opportunity wherever possible. When Dr. Percy Spencer noticed that the chocolate bar in his pocket melted after standing near to a magnetron, he was aware and started to look for the opportunity this presented. He realised that he had stumbled onto something incredible and spent the next twenty years developing the micro wave oven.
Be aware at all times and constantly ask questions. There may be incredible opportunities for innovation right in front of you, but because you are not looking at your world with open eyes, you may be missing, an incredible opportunity to innovate and create something incredible.
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